RE.ROUTE
RE.ROUTE
RE.ROUTE
SUMMARY:
RE.ROUTE IS A MENTAL WELLNESS INITIATIVE DESIGNED FOR STUDENTS, REFRAMING REST AS A POSITIVE AND NECESSARY PART OF THE CREATIVE PROCESS. THROUGH BOLD CAMPAIGN MESSAGING, A FLEXIBLE VISUAL IDENTITY, AND A WELLNESS SPACE, THE PROJECT ENCOURAGES STUDENTS TO RETHINK REST NOT AS STOPPING, BUT AS REROUTING.
SUMMARY:
RE.ROUTE IS A MENTAL WELLNESS INITIATIVE DESIGNED FOR STUDENTS, REFRAMING REST AS A POSITIVE AND NECESSARY PART OF THE CREATIVE PROCESS. THROUGH BOLD CAMPAIGN MESSAGING, A FLEXIBLE VISUAL IDENTITY, AND A WELLNESS SPACE, THE PROJECT ENCOURAGES STUDENTS TO RETHINK REST NOT AS STOPPING, BUT AS REROUTING.
SUMMARY:
RE.ROUTE IS A MENTAL WELLNESS INITIATIVE DESIGNED FOR STUDENTS, REFRAMING REST AS A POSITIVE AND NECESSARY PART OF THE CREATIVE PROCESS. THROUGH BOLD CAMPAIGN MESSAGING, A FLEXIBLE VISUAL IDENTITY, AND A WELLNESS SPACE, THE PROJECT ENCOURAGES STUDENTS TO RETHINK REST NOT AS STOPPING, BUT AS REROUTING.
YEAR: 2026
SCOPE: BRANDING, MOTION GRAPHIC, EXPERIENCE DESIGN
TYPE: CLIENT PROJECT
YEAR: 2026
SCOPE: BRANDING, MOTION GRAPHIC, EXPERIENCE DESIGN
TYPE: CLIENT PROJECT
YEAR: 2026
SCOPE: BRANDING, MOTION GRAPHIC, EXPERIENCE DESIGN
TYPE: CLIENT PROJECT
COMING SOON…
COMING SOON…
COMING SOON…
ABOUT:
ABOUT:
ABOUT:
FOR THIS PROJECT, WE WERE TASKED WITH SELECTING A BRAND FROM A GIVEN LIST AND CREATING A SHORT LOGO IDENT ANIMATION THAT COMMUNICATES ITS PERSONALITY AND ARCHETYPE THROUGH MOTION. THE PROCESS INVOLVED TRANSLATING A STATIC IDENTITY INTO MOVEMENT WHILE CONSIDERING TIMING, PACING, AND VISUAL RHYTHM. THE FINAL ANIMATION WAS THEN ADAPTED AND EXPORTED IN MULTIPLE ASPECT RATIOS TO ENSURE IT WORKS ACROSS DIFFERENT DIGITAL PLATFORMS.
FOR THIS PROJECT, WE WERE TASKED WITH SELECTING A BRAND FROM A GIVEN LIST AND CREATING A SHORT LOGO IDENT ANIMATION THAT COMMUNICATES ITS PERSONALITY AND ARCHETYPE THROUGH MOTION. THE PROCESS INVOLVED TRANSLATING A STATIC IDENTITY INTO MOVEMENT WHILE CONSIDERING TIMING, PACING, AND VISUAL RHYTHM. THE FINAL ANIMATION WAS THEN ADAPTED AND EXPORTED IN MULTIPLE ASPECT RATIOS TO ENSURE IT WORKS ACROSS DIFFERENT DIGITAL PLATFORMS.
FOR THIS PROJECT, WE WERE TASKED WITH SELECTING A BRAND FROM A GIVEN LIST AND CREATING A SHORT LOGO IDENT ANIMATION THAT COMMUNICATES ITS PERSONALITY AND ARCHETYPE THROUGH MOTION. THE PROCESS INVOLVED TRANSLATING A STATIC IDENTITY INTO MOVEMENT WHILE CONSIDERING TIMING, PACING, AND VISUAL RHYTHM. THE FINAL ANIMATION WAS THEN ADAPTED AND EXPORTED IN MULTIPLE ASPECT RATIOS TO ENSURE IT WORKS ACROSS DIFFERENT DIGITAL PLATFORMS.
CHALLENGE:
THE MAIN CHALLENGE OF THIS PROJECT WAS DEVELOPING A CLEAR UNDERSTANDING OF THE BRAND BEFORE DESIGNING THE MOTION. WHILE IT IS EASY TO MAKE ELEMENTS MOVE, THE DIFFICULTY LIES IN MAKING THEM MOVE WITH INTENTION. EACH MOTION HAD TO REFLECT THE BRAND’S PERSONALITY AND ARCHETYPE RATHER THAN EXIST AS PURELY DECORATIVE ANIMATION. THROUGH THIS PROCESS, I LEARNT THAT LESS IS MORE, AND THAT EFFECTIVE LOGO ANIMATION RELIES ON PURPOSEFUL MOVEMENT WHERE EVERY ACTION HAS A MEANINGFUL ROLE IN COMMUNICATING THE BRAND.
CHALLENGE:
THE MAIN CHALLENGE OF THIS PROJECT WAS DEVELOPING A CLEAR UNDERSTANDING OF THE BRAND BEFORE DESIGNING THE MOTION. WHILE IT IS EASY TO MAKE ELEMENTS MOVE, THE DIFFICULTY LIES IN MAKING THEM MOVE WITH INTENTION. EACH MOTION HAD TO REFLECT THE BRAND’S PERSONALITY AND ARCHETYPE RATHER THAN EXIST AS PURELY DECORATIVE ANIMATION. THROUGH THIS PROCESS, I LEARNT THAT LESS IS MORE, AND THAT EFFECTIVE LOGO ANIMATION RELIES ON PURPOSEFUL MOVEMENT WHERE EVERY ACTION HAS A MEANINGFUL ROLE IN COMMUNICATING THE BRAND.
CHALLENGE:
THE MAIN CHALLENGE OF THIS PROJECT WAS DEVELOPING A CLEAR UNDERSTANDING OF THE BRAND BEFORE DESIGNING THE MOTION. WHILE IT IS EASY TO MAKE ELEMENTS MOVE, THE DIFFICULTY LIES IN MAKING THEM MOVE WITH INTENTION. EACH MOTION HAD TO REFLECT THE BRAND’S PERSONALITY AND ARCHETYPE RATHER THAN EXIST AS PURELY DECORATIVE ANIMATION. THROUGH THIS PROCESS, I LEARNT THAT LESS IS MORE, AND THAT EFFECTIVE LOGO ANIMATION RELIES ON PURPOSEFUL MOVEMENT WHERE EVERY ACTION HAS A MEANINGFUL ROLE IN COMMUNICATING THE BRAND.
APPROACH:
TO ENSURE THE MOTION FELT INTENTIONAL, I FIRST ANALYSED THE BRAND’S PERSONALITY AND ARCHETYPE TO UNDERSTAND THE EMOTIONS AND CHARACTER IT SHOULD COMMUNICATE. THIS INFORMED THE TIMING, PACING, AND SEQUENCING OF EACH MOVEMENT. RATHER THAN ADDING UNNECESSARY EFFECTS, I FOCUSED ON USING SIMPLE, PURPOSEFUL MOTIONS THAT SUPPORT THE BRAND’S IDENTITY. BY PRIORITISING CLARITY AND RESTRAINT, THE ANIMATION EXTENDS THE BRAND FROM A STATIC LOGO INTO A DYNAMIC VISUAL EXPRESSION.
APPROACH:
TO ENSURE THE MOTION FELT INTENTIONAL, I FIRST ANALYSED THE BRAND’S PERSONALITY AND ARCHETYPE TO UNDERSTAND THE EMOTIONS AND CHARACTER IT SHOULD COMMUNICATE. THIS INFORMED THE TIMING, PACING, AND SEQUENCING OF EACH MOVEMENT. RATHER THAN ADDING UNNECESSARY EFFECTS, I FOCUSED ON USING SIMPLE, PURPOSEFUL MOTIONS THAT SUPPORT THE BRAND’S IDENTITY. BY PRIORITISING CLARITY AND RESTRAINT, THE ANIMATION EXTENDS THE BRAND FROM A STATIC LOGO INTO A DYNAMIC VISUAL EXPRESSION.
APPROACH:
TO ENSURE THE MOTION FELT INTENTIONAL, I FIRST ANALYSED THE BRAND’S PERSONALITY AND ARCHETYPE TO UNDERSTAND THE EMOTIONS AND CHARACTER IT SHOULD COMMUNICATE. THIS INFORMED THE TIMING, PACING, AND SEQUENCING OF EACH MOVEMENT. RATHER THAN ADDING UNNECESSARY EFFECTS, I FOCUSED ON USING SIMPLE, PURPOSEFUL MOTIONS THAT SUPPORT THE BRAND’S IDENTITY. BY PRIORITISING CLARITY AND RESTRAINT, THE ANIMATION EXTENDS THE BRAND FROM A STATIC LOGO INTO A DYNAMIC VISUAL EXPRESSION.
RESULT:
RESULT:
RESULT:
THE FINAL OUTCOME IS A LOGO IDENT ANIMATION THAT EXPRESSES NIKE’S ENERGY, POWER, AND ATHLETIC SPIRIT THROUGH FAST-PACED VISUAL RHYTHM. THE ANIMATION FEATURES QUICK CUTS BETWEEN DIFFERENT COURT PATTERNS WITH A BALL CONSISTENTLY POSITIONED AT THE CENTRE, CREATING A SENSE OF MOMENTUM AND INTENSITY. IT CONCLUDES WITH THE NIKE LOGO REVEAL, WHERE THE BALL SHOOTS AND SOARS UPWARD, REINFORCING A FEELING OF MOTION, ASPIRATION, AND IMPACT. THE VISUALS ARE SUPPORTED BY A WARM RETRO COLOUR PALETTE, ADDING A DISTINCT CHARACTER WHILE MAINTAINING A BOLD AND SPORT-DRIVEN TONE.
THE FINAL OUTCOME IS A LOGO IDENT ANIMATION THAT EXPRESSES NIKE’S ENERGY, POWER, AND ATHLETIC SPIRIT THROUGH FAST-PACED VISUAL RHYTHM. THE ANIMATION FEATURES QUICK CUTS BETWEEN DIFFERENT COURT PATTERNS WITH A BALL CONSISTENTLY POSITIONED AT THE CENTRE, CREATING A SENSE OF MOMENTUM AND INTENSITY. IT CONCLUDES WITH THE NIKE LOGO REVEAL, WHERE THE BALL SHOOTS AND SOARS UPWARD, REINFORCING A FEELING OF MOTION, ASPIRATION, AND IMPACT. THE VISUALS ARE SUPPORTED BY A WARM RETRO COLOUR PALETTE, ADDING A DISTINCT CHARACTER WHILE MAINTAINING A BOLD AND SPORT-DRIVEN TONE.
THE FINAL OUTCOME IS A LOGO IDENT ANIMATION THAT EXPRESSES NIKE’S ENERGY, POWER, AND ATHLETIC SPIRIT THROUGH FAST-PACED VISUAL RHYTHM. THE ANIMATION FEATURES QUICK CUTS BETWEEN DIFFERENT COURT PATTERNS WITH A BALL CONSISTENTLY POSITIONED AT THE CENTRE, CREATING A SENSE OF MOMENTUM AND INTENSITY. IT CONCLUDES WITH THE NIKE LOGO REVEAL, WHERE THE BALL SHOOTS AND SOARS UPWARD, REINFORCING A FEELING OF MOTION, ASPIRATION, AND IMPACT. THE VISUALS ARE SUPPORTED BY A WARM RETRO COLOUR PALETTE, ADDING A DISTINCT CHARACTER WHILE MAINTAINING A BOLD AND SPORT-DRIVEN TONE.
OTHER WORKS
OTHER WORKS
