BIG TRAILS & THRILLS
BIG TRAILS & THRILLS
BIG TRAILS & THRILLS
SUMMARY:
A TRAVEL DESTINATION BROCHURE HIGHLIGHTING THE VIBRANT CULTURE, HERITAGE, AND SIGHTS OF LITTLE INDIA, SINGAPORE.
SUMMARY:
A TRAVEL DESTINATION BROCHURE HIGHLIGHTING THE VIBRANT CULTURE, HERITAGE, AND SIGHTS OF LITTLE INDIA, SINGAPORE.
SUMMARY:
A TRAVEL DESTINATION BROCHURE HIGHLIGHTING THE VIBRANT CULTURE, HERITAGE, AND SIGHTS OF LITTLE INDIA, SINGAPORE.
YEAR: 2023
SCOPE: PHOTOGRAPHY, EDITORIAL DESIGN, PUBLICATION
TYPE: SCHOOL PROJECT
YEAR: 2023
SCOPE: PHOTOGRAPHY, EDITORIAL DESIGN, PUBLICATION
TYPE: SCHOOL PROJECT
YEAR: 2023
SCOPE: PHOTOGRAPHY, EDITORIAL DESIGN, PUBLICATION
TYPE: SCHOOL PROJECT
ABOUT:
ABOUT:
ABOUT:
THIS PROJECT WAS CREATED AS PART OF SINGAPORE’S NATIONAL HERITAGE BOARD “OUR SG HERITAGE PLAN 2.0” INITIATIVE. I WAS TASKED WITH DESIGNING AN 18 PAGE DESTINATION BROCHURE THAT SHOWCASES THE RICH CULTURE AND HERITAGE OF LITTLE INDIA. WORKING WITH A PROVIDED SET OF COPYWRITING AND A RESTRICTION OF ONLY TWO TYPEFACES, THE GOAL WAS TO CREATE A VISUALLY ENGAGING BROCHURE THAT COULD GUIDE VISITORS THROUGH THE NEIGHBOURHOOD’S UNIQUE STORIES, TRAILS, AND LANDMARKS.
THIS PROJECT WAS CREATED AS PART OF SINGAPORE’S NATIONAL HERITAGE BOARD “OUR SG HERITAGE PLAN 2.0” INITIATIVE. I WAS TASKED WITH DESIGNING AN 18 PAGE DESTINATION BROCHURE THAT SHOWCASES THE RICH CULTURE AND HERITAGE OF LITTLE INDIA. WORKING WITH A PROVIDED SET OF COPYWRITING AND A RESTRICTION OF ONLY TWO TYPEFACES, THE GOAL WAS TO CREATE A VISUALLY ENGAGING BROCHURE THAT COULD GUIDE VISITORS THROUGH THE NEIGHBOURHOOD’S UNIQUE STORIES, TRAILS, AND LANDMARKS.
THIS PROJECT WAS CREATED AS PART OF SINGAPORE’S NATIONAL HERITAGE BOARD “OUR SG HERITAGE PLAN 2.0” INITIATIVE. I WAS TASKED WITH DESIGNING AN 18 PAGE DESTINATION BROCHURE THAT SHOWCASES THE RICH CULTURE AND HERITAGE OF LITTLE INDIA. WORKING WITH A PROVIDED SET OF COPYWRITING AND A RESTRICTION OF ONLY TWO TYPEFACES, THE GOAL WAS TO CREATE A VISUALLY ENGAGING BROCHURE THAT COULD GUIDE VISITORS THROUGH THE NEIGHBOURHOOD’S UNIQUE STORIES, TRAILS, AND LANDMARKS.
CHALLENGE:
THE MAIN CHALLENGE WAS WORKING WITH MULTIPLE CONSTRAINTS: A FOUR WEEK TIMELINE, LIMITED TYPOGRAPHY OPTIONS, AND A LENGTHY SET OF CONTENT THAT NEEDED TO BE ANALYSED, ORGANIZED, AND BROUGHT TO LIFE VISUALLY. IN ADDITION, I HAD TO VISIT LITTLE INDIA TO PHOTOGRAPH KEY LOCATIONS, THEN EDIT AND INTEGRATE THOSE IMAGES INTO THE BROCHURE WHILE MAINTAINING A COHESIVE DESIGN. BALANCING AUTHENTICITY, READABILITY, AND CREATIVE EXPRESSION WITHIN THESE REQUIREMENTS WAS A CORE PART OF THE PROJECT.
CHALLENGE:
THE MAIN CHALLENGE WAS WORKING WITH MULTIPLE CONSTRAINTS: A FOUR WEEK TIMELINE, LIMITED TYPOGRAPHY OPTIONS, AND A LENGTHY SET OF CONTENT THAT NEEDED TO BE ANALYSED, ORGANIZED, AND BROUGHT TO LIFE VISUALLY. IN ADDITION, I HAD TO VISIT LITTLE INDIA TO PHOTOGRAPH KEY LOCATIONS, THEN EDIT AND INTEGRATE THOSE IMAGES INTO THE BROCHURE WHILE MAINTAINING A COHESIVE DESIGN. BALANCING AUTHENTICITY, READABILITY, AND CREATIVE EXPRESSION WITHIN THESE REQUIREMENTS WAS A CORE PART OF THE PROJECT.
CHALLENGE:
THE MAIN CHALLENGE WAS WORKING WITH MULTIPLE CONSTRAINTS: A FOUR WEEK TIMELINE, LIMITED TYPOGRAPHY OPTIONS, AND A LENGTHY SET OF CONTENT THAT NEEDED TO BE ANALYSED, ORGANIZED, AND BROUGHT TO LIFE VISUALLY. IN ADDITION, I HAD TO VISIT LITTLE INDIA TO PHOTOGRAPH KEY LOCATIONS, THEN EDIT AND INTEGRATE THOSE IMAGES INTO THE BROCHURE WHILE MAINTAINING A COHESIVE DESIGN. BALANCING AUTHENTICITY, READABILITY, AND CREATIVE EXPRESSION WITHIN THESE REQUIREMENTS WAS A CORE PART OF THE PROJECT.
APPROACH:
I DREW INSPIRATION FROM SCRAPBOOKING AND COLLAGE ART, EXPERIMENTING WITH HALFTONE AND RISOGRAPH EFFECTS TO CREATE A LAYERED, TEXTURED VISUAL IDENTITY. TO DIFFERENTIATE THE VARIOUS TRAILS, I DEVELOPED A COLOR CODE SYSTEM THAT GAVE EACH ROUTE ITS OWN DISTINCT LOOK. I ALSO APPLIED TEXTURES AND COLOR EFFECTS TO THE PHOTOGRAPHS TO MATCH THE OVERALL AESTHETIC, WHILE INTENTIONALLY KEEPING THE TRUE COLORS OF LITTLE INDIA SUBTLE, ALLOWING VISITORS TO EXPERIENCE THE VIBRANT PALETTE IN PERSON.
APPROACH:
I DREW INSPIRATION FROM SCRAPBOOKING AND COLLAGE ART, EXPERIMENTING WITH HALFTONE AND RISOGRAPH EFFECTS TO CREATE A LAYERED, TEXTURED VISUAL IDENTITY. TO DIFFERENTIATE THE VARIOUS TRAILS, I DEVELOPED A COLOR CODE SYSTEM THAT GAVE EACH ROUTE ITS OWN DISTINCT LOOK. I ALSO APPLIED TEXTURES AND COLOR EFFECTS TO THE PHOTOGRAPHS TO MATCH THE OVERALL AESTHETIC, WHILE INTENTIONALLY KEEPING THE TRUE COLORS OF LITTLE INDIA SUBTLE, ALLOWING VISITORS TO EXPERIENCE THE VIBRANT PALETTE IN PERSON.
APPROACH:
I DREW INSPIRATION FROM SCRAPBOOKING AND COLLAGE ART, EXPERIMENTING WITH HALFTONE AND RISOGRAPH EFFECTS TO CREATE A LAYERED, TEXTURED VISUAL IDENTITY. TO DIFFERENTIATE THE VARIOUS TRAILS, I DEVELOPED A COLOR CODE SYSTEM THAT GAVE EACH ROUTE ITS OWN DISTINCT LOOK. I ALSO APPLIED TEXTURES AND COLOR EFFECTS TO THE PHOTOGRAPHS TO MATCH THE OVERALL AESTHETIC, WHILE INTENTIONALLY KEEPING THE TRUE COLORS OF LITTLE INDIA SUBTLE, ALLOWING VISITORS TO EXPERIENCE THE VIBRANT PALETTE IN PERSON.
RESULT:
RESULT:
RESULT:
THE FINAL BROCHURE PRESENTS LITTLE INDIA THROUGH A FRESH, TEXTURED, AND HIGHLY ORGANIZED VISUAL EXPERIENCE. THE COMBINATION OF COLLAGE INSPIRED EFFECTS, COLOR CODED TRAILS, AND CAREFULLY EDITED PHOTOGRAPHS CREATES A GUIDE THAT IS BOTH ENGAGING AND EASY TO NAVIGATE.
THE OUTCOME SUCCESSFULLY HIGHLIGHTS THE NEIGHBOURHOOD’S HERITAGE WHILE GIVING TOURISTS A VISUALLY DISTINCT INTRODUCTION TO THE AREA.
THE FINAL BROCHURE PRESENTS LITTLE INDIA THROUGH A FRESH, TEXTURED, AND HIGHLY ORGANIZED VISUAL EXPERIENCE. THE COMBINATION OF COLLAGE INSPIRED EFFECTS, COLOR CODED TRAILS, AND CAREFULLY EDITED PHOTOGRAPHS CREATES A GUIDE THAT IS BOTH ENGAGING AND EASY TO NAVIGATE.
THE OUTCOME SUCCESSFULLY HIGHLIGHTS THE NEIGHBOURHOOD’S HERITAGE WHILE GIVING TOURISTS A VISUALLY DISTINCT INTRODUCTION TO THE AREA.
THE FINAL BROCHURE PRESENTS LITTLE INDIA THROUGH A FRESH, TEXTURED, AND HIGHLY ORGANIZED VISUAL EXPERIENCE. THE COMBINATION OF COLLAGE INSPIRED EFFECTS, COLOR CODED TRAILS, AND CAREFULLY EDITED PHOTOGRAPHS CREATES A GUIDE THAT IS BOTH ENGAGING AND EASY TO NAVIGATE.
THE OUTCOME SUCCESSFULLY HIGHLIGHTS THE NEIGHBOURHOOD’S HERITAGE WHILE GIVING TOURISTS A VISUALLY DISTINCT INTRODUCTION TO THE AREA.
OTHER WORKS
OTHER WORKS
