RED: THE BEGINNING
RED: THE BEGINNING
RED: THE BEGINNING
SUMMARY:
A LOOKBOOK THAT VISUALISES THE RED STRING OF FATE, USING IMAGERY AND DESIGN TO EXPLORE THEMES OF CONNECTION, RELATIONSHIPS, AND THE INVISIBLE TIES BETWEEN PEOPLE.
SUMMARY:
A LOOKBOOK THAT VISUALISES THE RED STRING OF FATE, USING IMAGERY AND DESIGN TO EXPLORE THEMES OF CONNECTION, RELATIONSHIPS, AND THE INVISIBLE TIES BETWEEN PEOPLE.
SUMMARY:
A LOOKBOOK THAT VISUALISES THE RED STRING OF FATE, USING IMAGERY AND DESIGN TO EXPLORE THEMES OF CONNECTION, RELATIONSHIPS, AND THE INVISIBLE TIES BETWEEN PEOPLE.
YEAR: 2023
SCOPE: PHOTOGRAPHY, EDITORIAL DESIGN, PUBLICATION
TYPE: SCHOOL PROJECT
YEAR: 2023
SCOPE: PHOTOGRAPHY, EDITORIAL DESIGN, PUBLICATION
TYPE: SCHOOL PROJECT
YEAR: 2023
SCOPE: PHOTOGRAPHY, EDITORIAL DESIGN, PUBLICATION
TYPE: SCHOOL PROJECT
ABOUT:
ABOUT:
ABOUT:
THIS LOOKBOOK EXPLORES THE “LEGEND OF THE RED STRING,” USING VISUAL STORYTELLING TO EXPRESS THEMES OF CONNECTION, FATE, AND LOVE. DESIGNED FOR BOTH PRINT AND SCREEN, IT SHOWCASES MY STRENGTHS IN CREATIVE DIRECTION, PHOTOGRAPHY, AND VISUAL DESIGN. THROUGH WARM TONES, SYMBOLIC IMAGERY, AND POETIC COMPOSITION, THE LOOKBOOK BRINGS THE IDEA OF INVISIBLE BONDS TO LIFE WITHOUT RELYING ON WORDS.
THIS LOOKBOOK EXPLORES THE “LEGEND OF THE RED STRING,” USING VISUAL STORYTELLING TO EXPRESS THEMES OF CONNECTION, FATE, AND LOVE. DESIGNED FOR BOTH PRINT AND SCREEN, IT SHOWCASES MY STRENGTHS IN CREATIVE DIRECTION, PHOTOGRAPHY, AND VISUAL DESIGN. THROUGH WARM TONES, SYMBOLIC IMAGERY, AND POETIC COMPOSITION, THE LOOKBOOK BRINGS THE IDEA OF INVISIBLE BONDS TO LIFE WITHOUT RELYING ON WORDS.
THIS LOOKBOOK EXPLORES THE “LEGEND OF THE RED STRING,” USING VISUAL STORYTELLING TO EXPRESS THEMES OF CONNECTION, FATE, AND LOVE. DESIGNED FOR BOTH PRINT AND SCREEN, IT SHOWCASES MY STRENGTHS IN CREATIVE DIRECTION, PHOTOGRAPHY, AND VISUAL DESIGN. THROUGH WARM TONES, SYMBOLIC IMAGERY, AND POETIC COMPOSITION, THE LOOKBOOK BRINGS THE IDEA OF INVISIBLE BONDS TO LIFE WITHOUT RELYING ON WORDS.
CHALLENGE:
THE MAIN CHALLENGE WAS TRANSLATING AN ABSTRACT CULTURAL TALE INTO A COHESIVE VISUAL NARRATIVE WHILE HANDLING MULTIPLE ROLES—CREATIVE DIRECTOR, PHOTOGRAPHER, AND EDITOR. MANAGING A TEAM, GUIDING LIGHTING, STYLING, AND POSES, AND MAINTAINING A CONSISTENT AESTHETIC ACROSS ALL IMAGES REQUIRED CLEAR VISION, TECHNICAL SKILL, AND STRONG COORDINATION.
CHALLENGE:
THE MAIN CHALLENGE WAS TRANSLATING AN ABSTRACT CULTURAL TALE INTO A COHESIVE VISUAL NARRATIVE WHILE HANDLING MULTIPLE ROLES—CREATIVE DIRECTOR, PHOTOGRAPHER, AND EDITOR. MANAGING A TEAM, GUIDING LIGHTING, STYLING, AND POSES, AND MAINTAINING A CONSISTENT AESTHETIC ACROSS ALL IMAGES REQUIRED CLEAR VISION, TECHNICAL SKILL, AND STRONG COORDINATION.
CHALLENGE:
THE MAIN CHALLENGE WAS TRANSLATING AN ABSTRACT CULTURAL TALE INTO A COHESIVE VISUAL NARRATIVE WHILE HANDLING MULTIPLE ROLES—CREATIVE DIRECTOR, PHOTOGRAPHER, AND EDITOR. MANAGING A TEAM, GUIDING LIGHTING, STYLING, AND POSES, AND MAINTAINING A CONSISTENT AESTHETIC ACROSS ALL IMAGES REQUIRED CLEAR VISION, TECHNICAL SKILL, AND STRONG COORDINATION.
APPROACH:
MY PROCESS BEGAN WITH RESEARCHING THE RED STRING FOLKLORE AND GATHERING VISUAL REFERENCES CENTERED AROUND RED TONES, STRINGS, AND INTERTWINED FIGURES. THIS INSPIRED A WARM, CINEMATIC COLOUR PALETTE AND A SERIES OF DRAMATIC LIGHTING SETUPS, INCLUDING OVERHEAD SPOTLIGHTS. I DEVELOPED THE LOOKBOOK AROUND THREE CONCEPTUAL SECTIONS, DIRECTING MY TEAM THROUGH EVERY STEP—FROM LIGHTING AND WARDROBE TO COMPOSITION—TO ENSURE THE FINAL IMAGES ALIGNED WITH THE STORY I INTENDED TO TELL.
APPROACH:
MY PROCESS BEGAN WITH RESEARCHING THE RED STRING FOLKLORE AND GATHERING VISUAL REFERENCES CENTERED AROUND RED TONES, STRINGS, AND INTERTWINED FIGURES. THIS INSPIRED A WARM, CINEMATIC COLOUR PALETTE AND A SERIES OF DRAMATIC LIGHTING SETUPS, INCLUDING OVERHEAD SPOTLIGHTS. I DEVELOPED THE LOOKBOOK AROUND THREE CONCEPTUAL SECTIONS, DIRECTING MY TEAM THROUGH EVERY STEP—FROM LIGHTING AND WARDROBE TO COMPOSITION—TO ENSURE THE FINAL IMAGES ALIGNED WITH THE STORY I INTENDED TO TELL.
APPROACH:
MY PROCESS BEGAN WITH RESEARCHING THE RED STRING FOLKLORE AND GATHERING VISUAL REFERENCES CENTERED AROUND RED TONES, STRINGS, AND INTERTWINED FIGURES. THIS INSPIRED A WARM, CINEMATIC COLOUR PALETTE AND A SERIES OF DRAMATIC LIGHTING SETUPS, INCLUDING OVERHEAD SPOTLIGHTS. I DEVELOPED THE LOOKBOOK AROUND THREE CONCEPTUAL SECTIONS, DIRECTING MY TEAM THROUGH EVERY STEP—FROM LIGHTING AND WARDROBE TO COMPOSITION—TO ENSURE THE FINAL IMAGES ALIGNED WITH THE STORY I INTENDED TO TELL.
RESULT:
RESULT:
RESULT:
THE FINAL LOOKBOOK PRESENTS A COHESIVE VISUAL NARRATIVE THAT CAPTURES THE EMOTION AND SYMBOLISM OF THE RED STRING OF FATE. THROUGH CONTROLLED LIGHTING, WARM RED TONES, AND CAREFULLY DIRECTED COMPOSITION, THE SERIES SUCCESSFULLY TRANSLATES AN ABSTRACT CONCEPT INTO STRIKING, POETIC IMAGERY.
THE PROJECT HIGHLIGHTS MY ABILITY TO LEAD A CREATIVE TEAM, EXECUTE A CLEAR ARTISTIC VISION, AND PRODUCE A HIGH-QUALITY, PRINT-READY LOOKBOOK THAT SHOWCASES BOTH TECHNICAL SKILL AND STORYTELLING SENSITIVITY.
THE FINAL LOOKBOOK PRESENTS A COHESIVE VISUAL NARRATIVE THAT CAPTURES THE EMOTION AND SYMBOLISM OF THE RED STRING OF FATE. THROUGH CONTROLLED LIGHTING, WARM RED TONES, AND CAREFULLY DIRECTED COMPOSITION, THE SERIES SUCCESSFULLY TRANSLATES AN ABSTRACT CONCEPT INTO STRIKING, POETIC IMAGERY.
THE PROJECT HIGHLIGHTS MY ABILITY TO LEAD A CREATIVE TEAM, EXECUTE A CLEAR ARTISTIC VISION, AND PRODUCE A HIGH-QUALITY, PRINT-READY LOOKBOOK THAT SHOWCASES BOTH TECHNICAL SKILL AND STORYTELLING SENSITIVITY.
THE FINAL LOOKBOOK PRESENTS A COHESIVE VISUAL NARRATIVE THAT CAPTURES THE EMOTION AND SYMBOLISM OF THE RED STRING OF FATE. THROUGH CONTROLLED LIGHTING, WARM RED TONES, AND CAREFULLY DIRECTED COMPOSITION, THE SERIES SUCCESSFULLY TRANSLATES AN ABSTRACT CONCEPT INTO STRIKING, POETIC IMAGERY.
THE PROJECT HIGHLIGHTS MY ABILITY TO LEAD A CREATIVE TEAM, EXECUTE A CLEAR ARTISTIC VISION, AND PRODUCE A HIGH-QUALITY, PRINT-READY LOOKBOOK THAT SHOWCASES BOTH TECHNICAL SKILL AND STORYTELLING SENSITIVITY.
OTHER WORKS
OTHER WORKS
