JUST DO IT NIKE
JUST DO IT NIKE
JUST DO IT NIKE
SUMMARY:
A STUDY IN INTENTIONAL MOTION, USING LOGO ANIMATION TO EXTEND BRAND IDENTITY THROUGH MOVEMENT, TIMING, AND VISUAL RHYTHM.
SUMMARY:
A STUDY IN INTENTIONAL MOTION, USING LOGO ANIMATION TO EXTEND BRAND IDENTITY THROUGH MOVEMENT, TIMING, AND VISUAL RHYTHM.
SUMMARY:
A STUDY IN INTENTIONAL MOTION, USING LOGO ANIMATION TO EXTEND BRAND IDENTITY THROUGH MOVEMENT, TIMING, AND VISUAL RHYTHM.
YEAR: 2024
SCOPE: MOTION GRAPHIC, ILLUSTRATION, ANIMATION
TYPE: SCHOOL PROJECT
YEAR: 2024
SCOPE: MOTION GRAPHIC, ILLUSTRATION, ANIMATION
TYPE: SCHOOL PROJECT
YEAR: 2024
SCOPE: MOTION GRAPHIC, ILLUSTRATION, ANIMATION
TYPE: SCHOOL PROJECT
ABOUT:
ABOUT:
ABOUT:
FOR THIS PROJECT, WE WERE TASKED WITH SELECTING A BRAND FROM A GIVEN LIST AND CREATING A SHORT LOGO IDENT ANIMATION THAT COMMUNICATES ITS PERSONALITY AND ARCHETYPE THROUGH MOTION. THE PROCESS INVOLVED TRANSLATING A STATIC IDENTITY INTO MOVEMENT WHILE CONSIDERING TIMING, PACING, AND VISUAL RHYTHM. THE FINAL ANIMATION WAS THEN ADAPTED AND EXPORTED IN MULTIPLE ASPECT RATIOS TO ENSURE IT WORKS ACROSS DIFFERENT DIGITAL PLATFORMS.
FOR THIS PROJECT, WE WERE TASKED WITH SELECTING A BRAND FROM A GIVEN LIST AND CREATING A SHORT LOGO IDENT ANIMATION THAT COMMUNICATES ITS PERSONALITY AND ARCHETYPE THROUGH MOTION. THE PROCESS INVOLVED TRANSLATING A STATIC IDENTITY INTO MOVEMENT WHILE CONSIDERING TIMING, PACING, AND VISUAL RHYTHM. THE FINAL ANIMATION WAS THEN ADAPTED AND EXPORTED IN MULTIPLE ASPECT RATIOS TO ENSURE IT WORKS ACROSS DIFFERENT DIGITAL PLATFORMS.
FOR THIS PROJECT, WE WERE TASKED WITH SELECTING A BRAND FROM A GIVEN LIST AND CREATING A SHORT LOGO IDENT ANIMATION THAT COMMUNICATES ITS PERSONALITY AND ARCHETYPE THROUGH MOTION. THE PROCESS INVOLVED TRANSLATING A STATIC IDENTITY INTO MOVEMENT WHILE CONSIDERING TIMING, PACING, AND VISUAL RHYTHM. THE FINAL ANIMATION WAS THEN ADAPTED AND EXPORTED IN MULTIPLE ASPECT RATIOS TO ENSURE IT WORKS ACROSS DIFFERENT DIGITAL PLATFORMS.
CHALLENGE:
THE MAIN CHALLENGE OF THIS PROJECT WAS DEVELOPING A CLEAR UNDERSTANDING OF THE BRAND BEFORE DESIGNING THE MOTION. WHILE IT IS EASY TO MAKE ELEMENTS MOVE, THE DIFFICULTY LIES IN MAKING THEM MOVE WITH INTENTION. EACH MOTION HAD TO REFLECT THE BRAND’S PERSONALITY AND ARCHETYPE RATHER THAN EXIST AS PURELY DECORATIVE ANIMATION. THROUGH THIS PROCESS, I LEARNT THAT LESS IS MORE, AND THAT EFFECTIVE LOGO ANIMATION RELIES ON PURPOSEFUL MOVEMENT WHERE EVERY ACTION HAS A MEANINGFUL ROLE IN COMMUNICATING THE BRAND.
CHALLENGE:
THE MAIN CHALLENGE OF THIS PROJECT WAS DEVELOPING A CLEAR UNDERSTANDING OF THE BRAND BEFORE DESIGNING THE MOTION. WHILE IT IS EASY TO MAKE ELEMENTS MOVE, THE DIFFICULTY LIES IN MAKING THEM MOVE WITH INTENTION. EACH MOTION HAD TO REFLECT THE BRAND’S PERSONALITY AND ARCHETYPE RATHER THAN EXIST AS PURELY DECORATIVE ANIMATION. THROUGH THIS PROCESS, I LEARNT THAT LESS IS MORE, AND THAT EFFECTIVE LOGO ANIMATION RELIES ON PURPOSEFUL MOVEMENT WHERE EVERY ACTION HAS A MEANINGFUL ROLE IN COMMUNICATING THE BRAND.
CHALLENGE:
THE MAIN CHALLENGE OF THIS PROJECT WAS DEVELOPING A CLEAR UNDERSTANDING OF THE BRAND BEFORE DESIGNING THE MOTION. WHILE IT IS EASY TO MAKE ELEMENTS MOVE, THE DIFFICULTY LIES IN MAKING THEM MOVE WITH INTENTION. EACH MOTION HAD TO REFLECT THE BRAND’S PERSONALITY AND ARCHETYPE RATHER THAN EXIST AS PURELY DECORATIVE ANIMATION. THROUGH THIS PROCESS, I LEARNT THAT LESS IS MORE, AND THAT EFFECTIVE LOGO ANIMATION RELIES ON PURPOSEFUL MOVEMENT WHERE EVERY ACTION HAS A MEANINGFUL ROLE IN COMMUNICATING THE BRAND.
APPROACH:
TO ENSURE THE MOTION FELT INTENTIONAL, I FIRST ANALYSED THE BRAND’S PERSONALITY AND ARCHETYPE TO UNDERSTAND THE EMOTIONS AND CHARACTER IT SHOULD COMMUNICATE. THIS INFORMED THE TIMING, PACING, AND SEQUENCING OF EACH MOVEMENT. RATHER THAN ADDING UNNECESSARY EFFECTS, I FOCUSED ON USING SIMPLE, PURPOSEFUL MOTIONS THAT SUPPORT THE BRAND’S IDENTITY. BY PRIORITISING CLARITY AND RESTRAINT, THE ANIMATION EXTENDS THE BRAND FROM A STATIC LOGO INTO A DYNAMIC VISUAL EXPRESSION.
APPROACH:
TO ENSURE THE MOTION FELT INTENTIONAL, I FIRST ANALYSED THE BRAND’S PERSONALITY AND ARCHETYPE TO UNDERSTAND THE EMOTIONS AND CHARACTER IT SHOULD COMMUNICATE. THIS INFORMED THE TIMING, PACING, AND SEQUENCING OF EACH MOVEMENT. RATHER THAN ADDING UNNECESSARY EFFECTS, I FOCUSED ON USING SIMPLE, PURPOSEFUL MOTIONS THAT SUPPORT THE BRAND’S IDENTITY. BY PRIORITISING CLARITY AND RESTRAINT, THE ANIMATION EXTENDS THE BRAND FROM A STATIC LOGO INTO A DYNAMIC VISUAL EXPRESSION.
APPROACH:
TO ENSURE THE MOTION FELT INTENTIONAL, I FIRST ANALYSED THE BRAND’S PERSONALITY AND ARCHETYPE TO UNDERSTAND THE EMOTIONS AND CHARACTER IT SHOULD COMMUNICATE. THIS INFORMED THE TIMING, PACING, AND SEQUENCING OF EACH MOVEMENT. RATHER THAN ADDING UNNECESSARY EFFECTS, I FOCUSED ON USING SIMPLE, PURPOSEFUL MOTIONS THAT SUPPORT THE BRAND’S IDENTITY. BY PRIORITISING CLARITY AND RESTRAINT, THE ANIMATION EXTENDS THE BRAND FROM A STATIC LOGO INTO A DYNAMIC VISUAL EXPRESSION.
RESULT:
RESULT:
RESULT:
THE FINAL OUTCOME IS A LOGO IDENT ANIMATION THAT EXPRESSES NIKE’S ENERGY, POWER, AND ATHLETIC SPIRIT THROUGH FAST-PACED VISUAL RHYTHM. THE ANIMATION FEATURES QUICK CUTS BETWEEN DIFFERENT COURT PATTERNS WITH A BALL CONSISTENTLY POSITIONED AT THE CENTRE, CREATING A SENSE OF MOMENTUM AND INTENSITY. IT CONCLUDES WITH THE NIKE LOGO REVEAL, WHERE THE BALL SHOOTS AND SOARS UPWARD, REINFORCING A FEELING OF MOTION, ASPIRATION, AND IMPACT. THE VISUALS ARE SUPPORTED BY A WARM RETRO COLOUR PALETTE, ADDING A DISTINCT CHARACTER WHILE MAINTAINING A BOLD AND SPORT-DRIVEN TONE.
THE FINAL OUTCOME IS A LOGO IDENT ANIMATION THAT EXPRESSES NIKE’S ENERGY, POWER, AND ATHLETIC SPIRIT THROUGH FAST-PACED VISUAL RHYTHM. THE ANIMATION FEATURES QUICK CUTS BETWEEN DIFFERENT COURT PATTERNS WITH A BALL CONSISTENTLY POSITIONED AT THE CENTRE, CREATING A SENSE OF MOMENTUM AND INTENSITY. IT CONCLUDES WITH THE NIKE LOGO REVEAL, WHERE THE BALL SHOOTS AND SOARS UPWARD, REINFORCING A FEELING OF MOTION, ASPIRATION, AND IMPACT. THE VISUALS ARE SUPPORTED BY A WARM RETRO COLOUR PALETTE, ADDING A DISTINCT CHARACTER WHILE MAINTAINING A BOLD AND SPORT-DRIVEN TONE.
THE FINAL OUTCOME IS A LOGO IDENT ANIMATION THAT EXPRESSES NIKE’S ENERGY, POWER, AND ATHLETIC SPIRIT THROUGH FAST-PACED VISUAL RHYTHM. THE ANIMATION FEATURES QUICK CUTS BETWEEN DIFFERENT COURT PATTERNS WITH A BALL CONSISTENTLY POSITIONED AT THE CENTRE, CREATING A SENSE OF MOMENTUM AND INTENSITY. IT CONCLUDES WITH THE NIKE LOGO REVEAL, WHERE THE BALL SHOOTS AND SOARS UPWARD, REINFORCING A FEELING OF MOTION, ASPIRATION, AND IMPACT. THE VISUALS ARE SUPPORTED BY A WARM RETRO COLOUR PALETTE, ADDING A DISTINCT CHARACTER WHILE MAINTAINING A BOLD AND SPORT-DRIVEN TONE.
OTHER WORKS
OTHER WORKS
