SCENTS TO REMEMBER
SCENTS TO REMEMBER
SCENTS TO REMEMBER
SUMMARY:
A PACKAGING DESIGN PROJECT THAT REIMAGINES SINGAPORE’S SOUVENIRS, TRANSFORMING THEM FROM SIMPLE KEEPSAKES INTO MEMORABLE, PLAYFUL EXPERIENCES.
SUMMARY:
A PACKAGING DESIGN PROJECT THAT REIMAGINES SINGAPORE’S SOUVENIRS, TRANSFORMING THEM FROM SIMPLE KEEPSAKES INTO MEMORABLE, PLAYFUL EXPERIENCES.
SUMMARY:
A PACKAGING DESIGN PROJECT THAT REIMAGINES SINGAPORE’S SOUVENIRS, TRANSFORMING THEM FROM SIMPLE KEEPSAKES INTO MEMORABLE, PLAYFUL EXPERIENCES.
YEAR: 2024
SCOPE: PACKAGING DESIGN, BRANDING, ILLUSTRATION
TYPE: SCHOOL PROJECT
YEAR: 2024
SCOPE: PACKAGING DESIGN, BRANDING, ILLUSTRATION
TYPE: SCHOOL PROJECT
YEAR: 2024
SCOPE: PACKAGING DESIGN, BRANDING, ILLUSTRATION
TYPE: SCHOOL PROJECT
ABOUT:
ABOUT:
ABOUT:
SCENTS TO REMEMBER REIMAGINES SINGAPORE'S SOUVENIRS AS IMMERSIVE EXPERIENCES. INSPIRED BY THE STRONG LINK BETWEEN SCENT AND MEMORY, IT PRESENTS HOME FRAGRANCES THAT TRANSPORT PEOPLE BACK TO ICONIC SINGAPORE LANDMARKS.
FOR THIS PROJECT, I CREATED THE BRAND'S VISUAL IDENTITY AND PACKAGING. THE FIRST SERIES, INSPIRED BY GARDENS BY THE BAY AT NIGHT, USES A VIBRANT COLOUR PALETTE AND BOTANICAL ILLUSTRATIONS TO EVOKE SERENITY AND CAPTURE THE BEAUTY OF SINGAPORE THROUGH VISUAL STORYTELLING.
SCENTS TO REMEMBER REIMAGINES SINGAPORE'S SOUVENIRS AS IMMERSIVE EXPERIENCES. INSPIRED BY THE STRONG LINK BETWEEN SCENT AND MEMORY, IT PRESENTS HOME FRAGRANCES THAT TRANSPORT PEOPLE BACK TO ICONIC SINGAPORE LANDMARKS.
FOR THIS PROJECT, I CREATED THE BRAND'S VISUAL IDENTITY AND PACKAGING. THE FIRST SERIES, INSPIRED BY GARDENS BY THE BAY AT NIGHT, USES A VIBRANT COLOUR PALETTE AND BOTANICAL ILLUSTRATIONS TO EVOKE SERENITY AND CAPTURE THE BEAUTY OF SINGAPORE THROUGH VISUAL STORYTELLING.
SCENTS TO REMEMBER REIMAGINES SINGAPORE'S SOUVENIRS AS IMMERSIVE EXPERIENCES. INSPIRED BY THE STRONG LINK BETWEEN SCENT AND MEMORY, IT PRESENTS HOME FRAGRANCES THAT TRANSPORT PEOPLE BACK TO ICONIC SINGAPORE LANDMARKS.
FOR THIS PROJECT, I CREATED THE BRAND'S VISUAL IDENTITY AND PACKAGING. THE FIRST SERIES, INSPIRED BY GARDENS BY THE BAY AT NIGHT, USES A VIBRANT COLOUR PALETTE AND BOTANICAL ILLUSTRATIONS TO EVOKE SERENITY AND CAPTURE THE BEAUTY OF SINGAPORE THROUGH VISUAL STORYTELLING.
CHALLENGE:
SINGAPORE HAS A RICH AND DIVERSE CULTURAL HERITAGE, YET MANY LOCAL SOUVENIRS STILL FEEL CLICHÉ, GENERIC, AND MASS PRODUCED. FROM MERLION CHOCOLATES TO NOVELTY PAPERWEIGHTS, THESE ITEMS OFTEN FAIL TO REFLECT THE TRUE SINGAPORE STORY.
THE CHALLENGE WAS TO CREATE SOUVENIRS THAT FEEL AUTHENTIC, MEANINGFUL, AND WORTH REMEMBERING.
CHALLENGE:
SINGAPORE HAS A RICH AND DIVERSE CULTURAL HERITAGE, YET MANY LOCAL SOUVENIRS STILL FEEL CLICHÉ, GENERIC, AND MASS PRODUCED. FROM MERLION CHOCOLATES TO NOVELTY PAPERWEIGHTS, THESE ITEMS OFTEN FAIL TO REFLECT THE TRUE SINGAPORE STORY.
THE CHALLENGE WAS TO CREATE SOUVENIRS THAT FEEL AUTHENTIC, MEANINGFUL, AND WORTH REMEMBERING.
CHALLENGE:
SINGAPORE HAS A RICH AND DIVERSE CULTURAL HERITAGE, YET MANY LOCAL SOUVENIRS STILL FEEL CLICHÉ, GENERIC, AND MASS PRODUCED. FROM MERLION CHOCOLATES TO NOVELTY PAPERWEIGHTS, THESE ITEMS OFTEN FAIL TO REFLECT THE TRUE SINGAPORE STORY.
THE CHALLENGE WAS TO CREATE SOUVENIRS THAT FEEL AUTHENTIC, MEANINGFUL, AND WORTH REMEMBERING.
APPROACH:
THE PROJECT BEGAN WITH RESEARCH INTO THE RELATIONSHIP BETWEEN MEMORY AND THE SENSES, WHERE I DISCOVERED THAT OUR SENSE OF SMELL HAS ONE OF THE STRONGEST LINKS TO MEMORY. THIS LED TO THE IDEA OF CREATING A FRAGRANCE BASED SOUVENIR THAT COULD EVOKE THE FEELING OF SINGAPORE THROUGH SCENT. I THEN EXPLORED SINGAPORE’S IDENTITY AS A "GARDEN CITY" AND DREW INSPIRATION FROM ITS UNIQUE BLEND OF NATURE AND URBAN LIFE.
BEYOND FUNCTIONING AS PROTECTION, THE PACKAGING WAS DESIGNED TO EXTEND ITS LIFESPAN, OFFERING AN EXPERIENCE THAT CONTINUES EVEN AFTER THE PRODUCT IS USED.
APPROACH:
THE PROJECT BEGAN WITH RESEARCH INTO THE RELATIONSHIP BETWEEN MEMORY AND THE SENSES, WHERE I DISCOVERED THAT OUR SENSE OF SMELL HAS ONE OF THE STRONGEST LINKS TO MEMORY. THIS LED TO THE IDEA OF CREATING A FRAGRANCE BASED SOUVENIR THAT COULD EVOKE THE FEELING OF SINGAPORE THROUGH SCENT. I THEN EXPLORED SINGAPORE’S IDENTITY AS A "GARDEN CITY" AND DREW INSPIRATION FROM ITS UNIQUE BLEND OF NATURE AND URBAN LIFE.
BEYOND FUNCTIONING AS PROTECTION, THE PACKAGING WAS DESIGNED TO EXTEND ITS LIFESPAN, OFFERING AN EXPERIENCE THAT CONTINUES EVEN AFTER THE PRODUCT IS USED.
APPROACH:
THE PROJECT BEGAN WITH RESEARCH INTO THE RELATIONSHIP BETWEEN MEMORY AND THE SENSES, WHERE I DISCOVERED THAT OUR SENSE OF SMELL HAS ONE OF THE STRONGEST LINKS TO MEMORY. THIS LED TO THE IDEA OF CREATING A FRAGRANCE BASED SOUVENIR THAT COULD EVOKE THE FEELING OF SINGAPORE THROUGH SCENT. I THEN EXPLORED SINGAPORE’S IDENTITY AS A "GARDEN CITY" AND DREW INSPIRATION FROM ITS UNIQUE BLEND OF NATURE AND URBAN LIFE.
BEYOND FUNCTIONING AS PROTECTION, THE PACKAGING WAS DESIGNED TO EXTEND ITS LIFESPAN, OFFERING AN EXPERIENCE THAT CONTINUES EVEN AFTER THE PRODUCT IS USED.
SCENTS TO REMEMBER:
SCENTS TO REMEMBER:
SCENTS TO REMEMBER:
SCENTS TO REMEMBER IS A SOUVENIR HOME FRAGRANCE BRAND THAT TRANSFORMS SINGAPORE’S ICONIC LANDMARKS INTO IMMERSIVE SCENT EXPERIENCES. ITS FIRST FRAGRANCE, "NIGHT BY THE GARDEN," IS INSPIRED BY THE MESMERISING NIGHTSCAPE OF GARDENS BY THE BAY.
THE COLOUR PALETTE USES VIBRANT NEON PINKS AND PURPLES TO CAPTURE THE FEEL OF DUSK, THE COOL EVENING AIR, AND THE GLOWING LIGHTS OF THE GARDENS.
THE PACKAGING FEATURES A TRANSLUCENT SLEEVE THAT CREATES A MISTY NIGHT EFFECT, CONTRASTING WITH LAYERED BOTANICAL ILLUSTRATIONS THAT FORM A POP UP STYLE, THREE DIMENSIONAL SCENE HIDING THE FRAGRANCE BOTTLE WITHIN.
THE OPENING EXPERIENCE REVEALS THE POP UP GARDEN AND RELEASES A GENTLE WHIFF OF SCENT, ENGAGING BOTH SIGHT AND SMELL TO EVOKE MEMORIES OF SINGAPORE IN A MEANINGFUL, MULTISENSORY WAY.
SCENTS TO REMEMBER IS A SOUVENIR HOME FRAGRANCE BRAND THAT TRANSFORMS SINGAPORE’S ICONIC LANDMARKS INTO IMMERSIVE SCENT EXPERIENCES. ITS FIRST FRAGRANCE, "NIGHT BY THE GARDEN," IS INSPIRED BY THE MESMERISING NIGHTSCAPE OF GARDENS BY THE BAY.
THE COLOUR PALETTE USES VIBRANT NEON PINKS AND PURPLES TO CAPTURE THE FEEL OF DUSK, THE COOL EVENING AIR, AND THE GLOWING LIGHTS OF THE GARDENS.
THE PACKAGING FEATURES A TRANSLUCENT SLEEVE THAT CREATES A MISTY NIGHT EFFECT, CONTRASTING WITH LAYERED BOTANICAL ILLUSTRATIONS THAT FORM A POP UP STYLE, THREE DIMENSIONAL SCENE HIDING THE FRAGRANCE BOTTLE WITHIN.
THE OPENING EXPERIENCE REVEALS THE POP UP GARDEN AND RELEASES A GENTLE WHIFF OF SCENT, ENGAGING BOTH SIGHT AND SMELL TO EVOKE MEMORIES OF SINGAPORE IN A MEANINGFUL, MULTISENSORY WAY.
SCENTS TO REMEMBER IS A SOUVENIR HOME FRAGRANCE BRAND THAT TRANSFORMS SINGAPORE’S ICONIC LANDMARKS INTO IMMERSIVE SCENT EXPERIENCES. ITS FIRST FRAGRANCE, "NIGHT BY THE GARDEN," IS INSPIRED BY THE MESMERISING NIGHTSCAPE OF GARDENS BY THE BAY.
THE COLOUR PALETTE USES VIBRANT NEON PINKS AND PURPLES TO CAPTURE THE FEEL OF DUSK, THE COOL EVENING AIR, AND THE GLOWING LIGHTS OF THE GARDENS.
THE PACKAGING FEATURES A TRANSLUCENT SLEEVE THAT CREATES A MISTY NIGHT EFFECT, CONTRASTING WITH LAYERED BOTANICAL ILLUSTRATIONS THAT FORM A POP UP STYLE, THREE DIMENSIONAL SCENE HIDING THE FRAGRANCE BOTTLE WITHIN.
THE OPENING EXPERIENCE REVEALS THE POP UP GARDEN AND RELEASES A GENTLE WHIFF OF SCENT, ENGAGING BOTH SIGHT AND SMELL TO EVOKE MEMORIES OF SINGAPORE IN A MEANINGFUL, MULTISENSORY WAY.
THE SHORT FILM:
THE SHORT FILM:
THE SHORT FILM:
TO CONVEY THE MOOD AND STORYTELLING OF THE PRODUCT, I FORMED A TEAM OF FIVE TO CREATE A SHORT FILM THAT EXPRESSES HOW SCENTS TO REMEMBER FRAGRANCE CAN TRANSPORT SOMEONE BACK TO THEIR MEMORIES OF SINGAPORE THROUGH SCENT. WE FILMED OVER TWO DAYS AND SPENT ONE DAY IN POST PRODUCTION TO BRING EVERYTHING TOGETHER.
TO CONVEY THE MOOD AND STORYTELLING OF THE PRODUCT, I FORMED A TEAM OF FIVE TO CREATE A SHORT FILM THAT EXPRESSES HOW SCENTS TO REMEMBER FRAGRANCE CAN TRANSPORT SOMEONE BACK TO THEIR MEMORIES OF SINGAPORE THROUGH SCENT. WE FILMED OVER TWO DAYS AND SPENT ONE DAY IN POST PRODUCTION TO BRING EVERYTHING TOGETHER.
TO CONVEY THE MOOD AND STORYTELLING OF THE PRODUCT, I FORMED A TEAM OF FIVE TO CREATE A SHORT FILM THAT EXPRESSES HOW SCENTS TO REMEMBER FRAGRANCE CAN TRANSPORT SOMEONE BACK TO THEIR MEMORIES OF SINGAPORE THROUGH SCENT. WE FILMED OVER TWO DAYS AND SPENT ONE DAY IN POST PRODUCTION TO BRING EVERYTHING TOGETHER.
RESULT:
RESULT:
RESULT:
THE FINAL OUTCOME BRINGS TOGETHER SCENT, DESIGN, AND STORYTELLING INTO A COHESIVE EXPERIENCE THAT REIMAGINES WHAT A SOUVENIR CAN BE. FROM THE PACKAGING TO THE SHORT FILM, EVERY DETAIL WORKS TO EVOKE EMOTION AND MEMORY, ALLOWING PEOPLE TO RELIVE THE ESSENCE OF SINGAPORE IN A MORE INTIMATE AND IMMERSIVE WAY.
BEYOND ITS FUNCTION AS PROTECTION, THE PACKAGING IS DESIGNED TO LIVE ON AS A DISPLAY PIECE, EXTENDING ITS LIFESPAN AND VALUE. THE TRANSLUCENT SLEEVE CAN BE REPURPOSED AS A DECORATIVE FLOWER, ENSURING THAT NOTHING GOES TO WASTE. THIS APPROACH REINFORCES THE IDEA THAT DESIGN CAN BE BOTH BEAUTIFUL AND THOUGHTFUL, LEAVING A LASTING IMPRESSION LONG AFTER THE FRAGRANCE IS GONE.
THE FINAL OUTCOME BRINGS TOGETHER SCENT, DESIGN, AND STORYTELLING INTO A COHESIVE EXPERIENCE THAT REIMAGINES WHAT A SOUVENIR CAN BE. FROM THE PACKAGING TO THE SHORT FILM, EVERY DETAIL WORKS TO EVOKE EMOTION AND MEMORY, ALLOWING PEOPLE TO RELIVE THE ESSENCE OF SINGAPORE IN A MORE INTIMATE AND IMMERSIVE WAY.
BEYOND ITS FUNCTION AS PROTECTION, THE PACKAGING IS DESIGNED TO LIVE ON AS A DISPLAY PIECE, EXTENDING ITS LIFESPAN AND VALUE. THE TRANSLUCENT SLEEVE CAN BE REPURPOSED AS A DECORATIVE FLOWER, ENSURING THAT NOTHING GOES TO WASTE. THIS APPROACH REINFORCES THE IDEA THAT DESIGN CAN BE BOTH BEAUTIFUL AND THOUGHTFUL, LEAVING A LASTING IMPRESSION LONG AFTER THE FRAGRANCE IS GONE.
THE FINAL OUTCOME BRINGS TOGETHER SCENT, DESIGN, AND STORYTELLING INTO A COHESIVE EXPERIENCE THAT REIMAGINES WHAT A SOUVENIR CAN BE. FROM THE PACKAGING TO THE SHORT FILM, EVERY DETAIL WORKS TO EVOKE EMOTION AND MEMORY, ALLOWING PEOPLE TO RELIVE THE ESSENCE OF SINGAPORE IN A MORE INTIMATE AND IMMERSIVE WAY.
BEYOND ITS FUNCTION AS PROTECTION, THE PACKAGING IS DESIGNED TO LIVE ON AS A DISPLAY PIECE, EXTENDING ITS LIFESPAN AND VALUE. THE TRANSLUCENT SLEEVE CAN BE REPURPOSED AS A DECORATIVE FLOWER, ENSURING THAT NOTHING GOES TO WASTE. THIS APPROACH REINFORCES THE IDEA THAT DESIGN CAN BE BOTH BEAUTIFUL AND THOUGHTFUL, LEAVING A LASTING IMPRESSION LONG AFTER THE FRAGRANCE IS GONE.
OTHER WORKS
OTHER WORKS
