BETWEEN STRANGERS
BETWEEN STRANGERS
BETWEEN STRANGERS
SUMMARY:
BETWEEN STRANGERS IS A CAFE BRANDING PROJECT BUILT AROUND THE THEME OF CONNECTION AND MOMENTS, CREATING A SPACE WHERE QUIET INTERACTIONS AND MEANINGFUL ENCOUNTERS CAN HAPPEN EVEN BETWEEN STRANGERS.
SUMMARY:
BETWEEN STRANGERS IS A CAFE BRANDING PROJECT BUILT AROUND THE THEME OF CONNECTION AND MOMENTS, CREATING A SPACE WHERE QUIET INTERACTIONS AND MEANINGFUL ENCOUNTERS CAN HAPPEN EVEN BETWEEN STRANGERS.
YEAR: 2024
SCOPE: BRANDING, ILLUSTRATION
TYPE: SCHOOL PROJECT
YEAR: 2024
SCOPE: BRANDING, ILLUSTRATION
TYPE: SCHOOL PROJECT
YEAR: 2024
SCOPE: BRANDING, ILLUSTRATION
TYPE: SCHOOL PROJECT
ABOUT:
ABOUT:
ABOUT:
FOR THIS PROJECT, WE WERE TASKED WITH DEVELOPING A CAFE THEME AND DESIGNING A COMPLETE BRAND IDENTITY ALONG WITH A DETAILED BRAND GUIDE. BETWEEN STRANGERS WAS CONCEPTUALISED AROUND THE IDEA OF CONNECTION AND MOMENTS, CREATING A QUIET AND THOUGHTFUL SPACE WHERE PEOPLE CAN SLOW DOWN AND SHARE MEANINGFUL EXPERIENCES. THE VISUAL IDENTITY FEATURES A COOL GRADIENT BLUE PALETTE, HANDDRAWN MASCOTS, AND SCRIBBLE LINES THAT INTRODUCE A SENSE OF WARMTH AND HUMAN TOUCH. THE BRAND GUIDE OUTLINES THE APPLICATION OF THE LOGO, COLOUR SYSTEM, TYPOGRAPHY, AND VISUAL ELEMENTS ACROSS DIFFERENT TOUCHPOINTS INCLUDING PACKAGING, SIGNAGE, MENU DESIGN, AND DIGITAL APPLICATIONS.
FOR THIS PROJECT, WE WERE TASKED WITH DEVELOPING A CAFE THEME AND DESIGNING A COMPLETE BRAND IDENTITY ALONG WITH A DETAILED BRAND GUIDE. BETWEEN STRANGERS WAS CONCEPTUALISED AROUND THE IDEA OF CONNECTION AND MOMENTS, CREATING A QUIET AND THOUGHTFUL SPACE WHERE PEOPLE CAN SLOW DOWN AND SHARE MEANINGFUL EXPERIENCES. THE VISUAL IDENTITY FEATURES A COOL GRADIENT BLUE PALETTE, HANDDRAWN MASCOTS, AND SCRIBBLE LINES THAT INTRODUCE A SENSE OF WARMTH AND HUMAN TOUCH. THE BRAND GUIDE OUTLINES THE APPLICATION OF THE LOGO, COLOUR SYSTEM, TYPOGRAPHY, AND VISUAL ELEMENTS ACROSS DIFFERENT TOUCHPOINTS INCLUDING PACKAGING, SIGNAGE, MENU DESIGN, AND DIGITAL APPLICATIONS.
FOR THIS PROJECT, WE WERE TASKED WITH DEVELOPING A CAFE THEME AND DESIGNING A COMPLETE BRAND IDENTITY ALONG WITH A DETAILED BRAND GUIDE. BETWEEN STRANGERS WAS CONCEPTUALISED AROUND THE IDEA OF CONNECTION AND MOMENTS, CREATING A QUIET AND THOUGHTFUL SPACE WHERE PEOPLE CAN SLOW DOWN AND SHARE MEANINGFUL EXPERIENCES. THE VISUAL IDENTITY FEATURES A COOL GRADIENT BLUE PALETTE, HANDDRAWN MASCOTS, AND SCRIBBLE LINES THAT INTRODUCE A SENSE OF WARMTH AND HUMAN TOUCH. THE BRAND GUIDE OUTLINES THE APPLICATION OF THE LOGO, COLOUR SYSTEM, TYPOGRAPHY, AND VISUAL ELEMENTS ACROSS DIFFERENT TOUCHPOINTS INCLUDING PACKAGING, SIGNAGE, MENU DESIGN, AND DIGITAL APPLICATIONS.
CHALLENGE:
THE MAIN CHALLENGE OF THIS PROJECT WAS DEVELOPING A CAFE THEME THAT FELT PERSONAL AND DISTINCT WHILE STILL TRANSLATING CLEARLY INTO A COHESIVE BRAND IDENTITY. FROM MY PERSONAL EXPERIENCE, I HAVE OBSERVED THAT CAFES HAVE GRADUALLY BECOME SPACES WHERE PEOPLE MOSTLY GO TO WORK OR STUDY, RATHER THAN PLACES FOR GENUINE INTERACTION. THIS INSIGHT LED ME TO EXPLORE THE IDEA OF CONNECTION AND MOMENTS AS THE CORE THEME FOR THE BRAND. THE CHALLENGE WAS THEN TO VISUALLY EXPRESS THESE QUIET, HUMAN MOMENTS THROUGH DESIGN WHILE MAINTAINING A CALM AND INVITING BRAND AESTHETIC. ADDITIONALLY, I HAD TO LEARN NEW SOFTWARE SUCH AS INDESIGN IN ORDER TO PRODUCE A DETAILED BRAND GUIDE THAT CLEARLY COMMUNICATES THE BRAND SYSTEM.
CHALLENGE:
THE MAIN CHALLENGE OF THIS PROJECT WAS DEVELOPING A CAFE THEME THAT FELT PERSONAL AND DISTINCT WHILE STILL TRANSLATING CLEARLY INTO A COHESIVE BRAND IDENTITY. FROM MY PERSONAL EXPERIENCE, I HAVE OBSERVED THAT CAFES HAVE GRADUALLY BECOME SPACES WHERE PEOPLE MOSTLY GO TO WORK OR STUDY, RATHER THAN PLACES FOR GENUINE INTERACTION. THIS INSIGHT LED ME TO EXPLORE THE IDEA OF CONNECTION AND MOMENTS AS THE CORE THEME FOR THE BRAND. THE CHALLENGE WAS THEN TO VISUALLY EXPRESS THESE QUIET, HUMAN MOMENTS THROUGH DESIGN WHILE MAINTAINING A CALM AND INVITING BRAND AESTHETIC. ADDITIONALLY, I HAD TO LEARN NEW SOFTWARE SUCH AS INDESIGN IN ORDER TO PRODUCE A DETAILED BRAND GUIDE THAT CLEARLY COMMUNICATES THE BRAND SYSTEM.
CHALLENGE:
THE MAIN CHALLENGE OF THIS PROJECT WAS DEVELOPING A CAFE THEME THAT FELT PERSONAL AND DISTINCT WHILE STILL TRANSLATING CLEARLY INTO A COHESIVE BRAND IDENTITY. FROM MY PERSONAL EXPERIENCE, I HAVE OBSERVED THAT CAFES HAVE GRADUALLY BECOME SPACES WHERE PEOPLE MOSTLY GO TO WORK OR STUDY, RATHER THAN PLACES FOR GENUINE INTERACTION. THIS INSIGHT LED ME TO EXPLORE THE IDEA OF CONNECTION AND MOMENTS AS THE CORE THEME FOR THE BRAND. THE CHALLENGE WAS THEN TO VISUALLY EXPRESS THESE QUIET, HUMAN MOMENTS THROUGH DESIGN WHILE MAINTAINING A CALM AND INVITING BRAND AESTHETIC. ADDITIONALLY, I HAD TO LEARN NEW SOFTWARE SUCH AS INDESIGN IN ORDER TO PRODUCE A DETAILED BRAND GUIDE THAT CLEARLY COMMUNICATES THE BRAND SYSTEM.
APPROACH:
TO EXPRESS THE IDEA OF CONNECTION AND MOMENTS, THE VISUAL LANGUAGE WAS BUILT AROUND SOFT GRADIENTS AND A COOL COLOUR PALETTE THAT CREATES A CALM AND INVITING ATMOSPHERE. HANDDRAWN MASCOTS AND SCRIBBLE LINES WERE INTRODUCED TO ADD A HUMAN AND PERSONAL TOUCH, REPRESENTING THE SMALL, SPONTANEOUS INTERACTIONS THAT CAN HAPPEN IN A SHARED SPACE. THESE ELEMENTS WERE APPLIED ACROSS DIFFERENT BRAND TOUCHPOINTS INCLUDING PACKAGING, SIGNAGE, MENU DESIGN, AND SOCIAL MEDIA TO CREATE A COHESIVE AND RECOGNISABLE BRAND EXPERIENCE.
APPROACH:
TO EXPRESS THE IDEA OF CONNECTION AND MOMENTS, THE VISUAL LANGUAGE WAS BUILT AROUND SOFT GRADIENTS AND A COOL COLOUR PALETTE THAT CREATES A CALM AND INVITING ATMOSPHERE. HANDDRAWN MASCOTS AND SCRIBBLE LINES WERE INTRODUCED TO ADD A HUMAN AND PERSONAL TOUCH, REPRESENTING THE SMALL, SPONTANEOUS INTERACTIONS THAT CAN HAPPEN IN A SHARED SPACE. THESE ELEMENTS WERE APPLIED ACROSS DIFFERENT BRAND TOUCHPOINTS INCLUDING PACKAGING, SIGNAGE, MENU DESIGN, AND SOCIAL MEDIA TO CREATE A COHESIVE AND RECOGNISABLE BRAND EXPERIENCE.
APPROACH:
TO EXPRESS THE IDEA OF CONNECTION AND MOMENTS, THE VISUAL LANGUAGE WAS BUILT AROUND SOFT GRADIENTS AND A COOL COLOUR PALETTE THAT CREATES A CALM AND INVITING ATMOSPHERE. HANDDRAWN MASCOTS AND SCRIBBLE LINES WERE INTRODUCED TO ADD A HUMAN AND PERSONAL TOUCH, REPRESENTING THE SMALL, SPONTANEOUS INTERACTIONS THAT CAN HAPPEN IN A SHARED SPACE. THESE ELEMENTS WERE APPLIED ACROSS DIFFERENT BRAND TOUCHPOINTS INCLUDING PACKAGING, SIGNAGE, MENU DESIGN, AND SOCIAL MEDIA TO CREATE A COHESIVE AND RECOGNISABLE BRAND EXPERIENCE.
RESULT:
RESULT:
RESULT:
THE FINAL OUTCOME IS A COMPLETE CAFE BRANDING SYSTEM SUPPORTED BY A COMPREHENSIVE BRAND GUIDE. THE IDENTITY COMBINES A COOL GRADIENT PALETTE WITH HANDDRAWN ELEMENTS TO CREATE A BRAND THAT FEELS CALM, INVITING, AND PERSONAL. THROUGH CONSISTENT APPLICATION ACROSS PACKAGING, SIGNAGE, MENUS, AND DIGITAL TOUCHPOINTS, BETWEEN STRANGERS PRESENTS A COHESIVE BRAND EXPERIENCE THAT ENCOURAGES PEOPLE TO SLOW DOWN, SHARE MOMENTS, AND FORM MEANINGFUL CONNECTIONS.
THE FINAL OUTCOME IS A COMPLETE CAFE BRANDING SYSTEM SUPPORTED BY A COMPREHENSIVE BRAND GUIDE. THE IDENTITY COMBINES A COOL GRADIENT PALETTE WITH HANDDRAWN ELEMENTS TO CREATE A BRAND THAT FEELS CALM, INVITING, AND PERSONAL. THROUGH CONSISTENT APPLICATION ACROSS PACKAGING, SIGNAGE, MENUS, AND DIGITAL TOUCHPOINTS, BETWEEN STRANGERS PRESENTS A COHESIVE BRAND EXPERIENCE THAT ENCOURAGES PEOPLE TO SLOW DOWN, SHARE MOMENTS, AND FORM MEANINGFUL CONNECTIONS.
THE FINAL OUTCOME IS A COMPLETE CAFE BRANDING SYSTEM SUPPORTED BY A COMPREHENSIVE BRAND GUIDE. THE IDENTITY COMBINES A COOL GRADIENT PALETTE WITH HANDDRAWN ELEMENTS TO CREATE A BRAND THAT FEELS CALM, INVITING, AND PERSONAL. THROUGH CONSISTENT APPLICATION ACROSS PACKAGING, SIGNAGE, MENUS, AND DIGITAL TOUCHPOINTS, BETWEEN STRANGERS PRESENTS A COHESIVE BRAND EXPERIENCE THAT ENCOURAGES PEOPLE TO SLOW DOWN, SHARE MOMENTS, AND FORM MEANINGFUL CONNECTIONS.
OTHER WORKS
OTHER WORKS
